Does your audience move to the next item too fast? Content need a little more style? Novels use tension, likable main characters, memorable villains and exciting story arcs. Learn how to intermingle corporate and creative writing techniques to keep your readers interested. This session is for all communicators—from strategists to writers to visual communicators. If you’re writing customer profile stories, marketing content, thought leadership, employee communications or even HR policies, this event will teach you techniques to better engage your audiences.

Two unique perspectives. 

Tips, methods, and lessons learned.

A good story or two.

Bring your questions and join IABC Dallas on March 22.

About our speakers: 

Carol Barreyre, AKA Addison Brae: As a child, Carol was always in trouble for hiding under the bed to read and write when she should have been napping. She continues her passion for storytelling as a marketing consultant specializing in communication strategies, video scripts, and other content. Clients include Fortune 500 to startups to nonprofits. Carol is past IABC Dallas president and past Southern Region chair. Her adult romantic suspense novels Becker Circle and Dark Energy, Return to Becker Circle are available on major retail sites. Two contemporary young adult novels are under contract. Visit Carol’s site and Addison’s site to learn more. You can check out her books here, too!

Jeff Harrington, AKA Jeffrey Eaton: Jeff Herrington has had one of those careers that may make you want to slap him. In his early career, he edited one of the regional magazines published by the National Association of Purchasing Management, the alumni magazine of Southern Methodist University (from which he earned his journalism degree) and the employee publications of Diamond Shamrock Corporation, an independent energy firm. Since then, he has traveled the world for companies like IBM, AT&T, Baxter Healthcare and United Technologies, writing articles for their employee and customer publications. Along the way, he’s interviewed a prime minister of New Zealand, the CEO of Argentina's national oil company and France's leading heart surgeon, among other luminaries. His consulting expertise and writing workshops have been sought out by Coca-Cola France, Whirlpool, John Deere, Phillips 66, the Federal Reserve Bank of Philadelphia and Intuit, among other organizations. If that weren't enough, he has composed several crossword puzzles that have been published either as Friday or Saturday puzzles in The New York Times. And, he is the author of the “Murder Becomes” series of mystery thrillers starring architect/detective, Dalton Lee. For his work in our field, he was chosen in the year 2000 as IABC Dallas's Communicator of the Year.

Deadline to register: midnight on Monday, March 21, 2022 

Location: Zoom link will be sent to registered participants on the morning of the event

Event date: Tuesday, March 22, 2022, 11:30 a.m. – 12:30 p.m. CST

Costs: FREE for IABC Members, $15 for non-members

MEMBERS: If you're not sure if you are a current member, you can check with IABC.com by emailing [email protected].

Tickets

$15.00 Guests

$0.00 IABC Members & Students